Making Real Estate Real Easy. It’s this position that’s the driving force behind Coldwell Banker Real Estate and the emphasis of our 1997 advertising campaign. We’re pleased to present you with the initial sections of our exciting new Ad Kit, which reflect the essence of our marketing philosophy and are designed to be a strong foundation to build your local advertising/marketing strategy.
Our marketing tools are being revamped and streamlined to help your office maximize local advertising efforts so you can focus on finding more buyers, generating more listings, attracting more recruits and building your business. We’ll supply new ads, flyers and inset ads ready to be personalized and used. Throughout the year, we’ll also send you additional, updated marketing materials to integrate into your advertising program. Please continue to use your 1996 materials until these sections arrive.