Wayzata Real Estate & Wayzata Homes for Sale | GUSTAFSON
Dan Gustafson
952-473-1000952-473-1000
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Wayzata Real Estate & Wayzata Homes for Sale | GUSTAFSON
Realtor Dan Gustafson lives/works in Wayzata, MN and provides unparalleled service to buyers & sellers at every price.

Advertising Campaign

Campaign Positioning

The 1998 Coldwell Banker Real Estate campaign continues our theme of Making Real Estate Real Easy;'” maintaining our positioning as the world’s most experienced, innovative, customer-focused national real estate company.

All 1998 advertising materials highlight the many convenient ways to work with us: A) Our listings are easily accessible through the Internet. B) Potential customers have access to any local office
through our national toll-free (888-S74-S0LD) number. C) Customers can stop in any of our 2600+ offices that are eager to serve clients all across the continent. In addition, we’re unveiling two brand-new 1S-second spots to introduce Personal Retriever'” and promote our Spring Open House Celebration.

Media Strategy

Our national media strategy focuses exclusively on network and cable television, with an especially strong TV presence from January to June-the key buying and selling season when consumers are considering a move. We also continue to “own” Sundays-the day people watch more television than any other day of the week. In addition, spots will also run in key Wednesday and Thursday timeslots to build momentum for our Sunday advertising blitz. Every TV spot features our national toll-free number (888-S74-S0LD) and the Internet address (www.coldwellbanker.com) of our newly rebuilt Web site, so motivated viewers can go directly to their phones and personal computers immediately!

Some of the popular programming that will feature Coldwell Banker Real Estate includes: NBC’s Sunday Today, Nightly News, Superbowl Pre-Game, Dateline Sunday, E.R., Men Behaving Badly, Sleepwalkers, The NBC Sunday Night Movie and more; ABC’s Good Morning America Sunday, Sunday World News, Pro Bowl, Spin City, Primetime Live, 20120, The Wonderful World of Disney, and more; CBS’s Sunday Morning News, Evening News, regular season NCAA basketball, Chicago Hope, 48 Hours, Touched By An Angel, 60 Minutes, and more; FOX’s X-Files, World’s Funniest Videos and FOX News Sunday. Cable stations featuring Coldwell Banker Real Estate include A&E, The Discovery Channel, CNNIHLN, ESPN, TBS, USA, HGTY, E yemark, The Family Channel and MSNBC.

Local Advertising

The support materials we provide bring imagery from our popular TV commercial “Moonwalk” to life in print advertising and postcards. An additional 4-color image ad positioning Coldwell Banker and its Sales Associates as leaders in real estate is also available, along with other local-use inset ads, radio scripts, billboards and display shells that continue to support our well-received theme of Making Real Estate Real Easy:M We encourage you to promote this positioning to help bolster our brand image and provide a consistent image both nationally and locally. The Coldwell Banker national television campaign can also be customized for local use (see below). Your localized ad materials can be used year-round to bring you leads and strengthen the Coldwell Banker message.

Local Television

Three television spots, including one 30-second spot and two IS-second spots, are available for you to use locally. (Running back-to-back IS-second spots has proven more effective than a single
30-second spot.) Each spot leaves S seconds at the end for you to add your local office address, phone number or Web site address. Storyboards for all TV spots will be provided in January. You must complete and forward a TVILocal Talent Reuse Form (page 3.25) before any commercial(s) is (are) released to you. This must be done for every television media buy. After the form has been
received by The Sawtooth Group, Multimedia Services will issue your office the appropriate tape(s). See your price list for available television spots and their costs.

Wayzata Listings

1107 Hollybrook Drive

Wayzata, MN

  • 2 Beds
  • 2 Baths
  • 2022 sq ft
  • $425,000

956 E Shady Lane

Wayzata, MN

  • 4 Beds
  • 4 Baths
  • 4564 sq ft
  • $2,890,000

140 Highland Lane

Wayzata, MN

  • 5 Beds
  • 7 Baths
  • 6538 sq ft
  • $2,455,000

607 Gardner Street

Wayzata, MN

  • 3 Beds
  • 2 Baths
  • 1845 sq ft
  • $450,000

155 Wooddale Avenue

Wayzata, MN

  • 5 Beds
  • 4 Baths
  • 4450 sq ft
  • $885,900

240 Minnetonka Ave, Unit 102

Wayzata, MN

  • Beds
  • 0 Baths
  • 0 sq ft
  • $176,160

240 Minnetonka Ave, Unit 103

Wayzata, MN

  • Beds
  • 0 Baths
  • 0 sq ft
  • $262,560

325 N Barry Avenue

Wayzata, MN

  • 5 Beds
  • 3 Baths
  • 2375 sq ft
  • $399,000

460 Peavey Road

Wayzata, MN

  • 5 Beds
  • 4 Baths
  • 5160 sq ft
  • $1,850,000

875 Lake Street N, Unit 218

Wayzata, MN

  • 2 Beds
  • 2 Baths
  • 1570 sq ft
  • $799,000

534 Rice Street E

Wayzata, MN

  • 3 Beds
  • 4 Baths
  • 3776 sq ft
  • $1,740,000

530 Rice Street E

Wayzata, MN

  • 3 Beds
  • 4 Baths
  • 3601 sq ft
  • $1,700,000

214 Byrondale Avenue N

Wayzata, MN

  • 3 Beds
  • 3 Baths
  • 3619 sq ft
  • $885,000

399 Ridgeview Drive

Wayzata, MN

  • 4 Beds
  • 3 Baths
  • 3100 sq ft
  • $625,000

625 Locust Hills Drive

Wayzata, MN

  • 3 Beds
  • 4 Baths
  • 4973 sq ft
  • $2,495,000

191 Hunters Glen Road

Wayzata, MN

  • 4 Beds
  • 4 Baths
  • 4203 sq ft
  • $735,000

540 Rice Street E

Wayzata, MN

  • 3 Beds
  • 4 Baths
  • 3601 sq ft
  • $1,795,000

875 Lake Street N, Unit 211

Wayzata, MN

  • 2 Beds
  • 2 Baths
  • 1250 sq ft
  • $750,000

105 E Lake Street, Unit 203

Wayzata, MN

  • 2 Beds
  • 3 Baths
  • 2480 sq ft
  • $1,447,000

1112 Hollybrook Drive

Wayzata, MN

  • 4 Beds
  • 4 Baths
  • 3062 sq ft
  • $369,900

1430 La Salle Street

Wayzata, MN

  • 3 Beds
  • 3 Baths
  • 3384 sq ft
  • $859,900

1509 Hollybrook Road

Wayzata, MN

  • 3 Beds
  • 3 Baths
  • 2100 sq ft
  • $599,900

1406 Holdridge Lane

Wayzata, MN

  • Beds
  • 0 Baths
  • 0 sq ft
  • $199,000

1700 Holdridge Circle

Wayzata, MN

  • 3 Beds
  • 2 Baths
  • 2340 sq ft
  • $459,900

205 Barry Avenue S, Unit 111

Wayzata, MN

  • 1 Beds
  • 1 Baths
  • 724 sq ft
  • $139,500

322 Bushaway Road

Wayzata, MN

  • 4 Beds
  • 4 Baths
  • 5879 sq ft
  • $2,350,000

110 Gleahaven Road

Wayzata, MN

  • 4 Beds
  • 4 Baths
  • 5225 sq ft
  • $1,199,900

110 S Minnetonka Avenue

Wayzata, MN

  • 4 Beds
  • 4 Baths
  • 3148 sq ft
  • $875,000

524 Rice Street E

Wayzata, MN

  • 3 Beds
  • 4 Baths
  • 3646 sq ft
  • $1,679,000

520 Rice Street E

Wayzata, MN

  • 2 Beds
  • 3 Baths
  • 2907 sq ft
  • $1,495,000

972 E Shady Lane

Wayzata, MN

  • 5 Beds
  • 7 Baths
  • 7374 sq ft
  • $3,249,000

875 Lake Street N, Unit 204

Wayzata, MN

  • 2 Beds
  • 3 Baths
  • 2190 sq ft
  • $1,299,999

875 Lake Street N, Unit 316

Wayzata, MN

  • 1 Beds
  • 2 Baths
  • 1110 sq ft
  • $699,900

460 Highcroft Road

Wayzata, MN

  • Beds
  • 0 Baths
  • 0 sq ft
  • $1,825,000

686 Ferndale Road W

Wayzata, MN

  • 4 Beds
  • 8 Baths
  • 7750 sq ft
  • $5,995,000

641 Harmony Circle

Wayzata, MN

  • Beds
  • 0 Baths
  • 0 sq ft
  • $295,000

601 Bushaway Road

Wayzata, MN

  • 5 Beds
  • 8 Baths
  • 10016 sq ft
  • $6,750,000

295 Whitegate Lane

Wayzata, MN

  • 6 Beds
  • 5 Baths
  • 5767 sq ft
  • $1,190,000

105 E Lake Street, Unit 107

Wayzata, MN

  • 2 Beds
  • 2 Baths
  • 1370 sq ft
  • $725,000

105 E Lake Street, Unit 305

Wayzata, MN

  • 2 Beds
  • 2 Baths
  • 2090 sq ft
  • $1,215,000