Wayzata Real Estate & Wayzata Homes for Sale | GUSTAFSON
Dan Gustafson
952-473-1000952-473-1000
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Wayzata Real Estate & Wayzata Homes for Sale | GUSTAFSON
Realtor Dan Gustafson lives/works in Wayzata, MN and provides unparalleled service to buyers & sellers at every price.

Advertising Campaign

Campaign Positioning

The 1998 Coldwell Banker Real Estate campaign continues our theme of Making Real Estate Real Easy;'” maintaining our positioning as the world’s most experienced, innovative, customer-focused national real estate company.

All 1998 advertising materials highlight the many convenient ways to work with us: A) Our listings are easily accessible through the Internet. B) Potential customers have access to any local office
through our national toll-free (888-S74-S0LD) number. C) Customers can stop in any of our 2600+ offices that are eager to serve clients all across the continent. In addition, we’re unveiling two brand-new 1S-second spots to introduce Personal Retriever'” and promote our Spring Open House Celebration.

Media Strategy

Our national media strategy focuses exclusively on network and cable television, with an especially strong TV presence from January to June-the key buying and selling season when consumers are considering a move. We also continue to “own” Sundays-the day people watch more television than any other day of the week. In addition, spots will also run in key Wednesday and Thursday timeslots to build momentum for our Sunday advertising blitz. Every TV spot features our national toll-free number (888-S74-S0LD) and the Internet address (www.coldwellbanker.com) of our newly rebuilt Web site, so motivated viewers can go directly to their phones and personal computers immediately!

Some of the popular programming that will feature Coldwell Banker Real Estate includes: NBC’s Sunday Today, Nightly News, Superbowl Pre-Game, Dateline Sunday, E.R., Men Behaving Badly, Sleepwalkers, The NBC Sunday Night Movie and more; ABC’s Good Morning America Sunday, Sunday World News, Pro Bowl, Spin City, Primetime Live, 20120, The Wonderful World of Disney, and more; CBS’s Sunday Morning News, Evening News, regular season NCAA basketball, Chicago Hope, 48 Hours, Touched By An Angel, 60 Minutes, and more; FOX’s X-Files, World’s Funniest Videos and FOX News Sunday. Cable stations featuring Coldwell Banker Real Estate include A&E, The Discovery Channel, CNNIHLN, ESPN, TBS, USA, HGTY, E yemark, The Family Channel and MSNBC.

Local Advertising

The support materials we provide bring imagery from our popular TV commercial “Moonwalk” to life in print advertising and postcards. An additional 4-color image ad positioning Coldwell Banker and its Sales Associates as leaders in real estate is also available, along with other local-use inset ads, radio scripts, billboards and display shells that continue to support our well-received theme of Making Real Estate Real Easy:M We encourage you to promote this positioning to help bolster our brand image and provide a consistent image both nationally and locally. The Coldwell Banker national television campaign can also be customized for local use (see below). Your localized ad materials can be used year-round to bring you leads and strengthen the Coldwell Banker message.

Local Television

Three television spots, including one 30-second spot and two IS-second spots, are available for you to use locally. (Running back-to-back IS-second spots has proven more effective than a single
30-second spot.) Each spot leaves S seconds at the end for you to add your local office address, phone number or Web site address. Storyboards for all TV spots will be provided in January. You must complete and forward a TVILocal Talent Reuse Form (page 3.25) before any commercial(s) is (are) released to you. This must be done for every television media buy. After the form has been
received by The Sawtooth Group, Multimedia Services will issue your office the appropriate tape(s). See your price list for available television spots and their costs.

Wayzata Listings

259 E Lake Street, Unit 307

Wayzata, MN

  • 2 Beds
  • 3 Baths
  • 1872 sq ft
  • $1,299,900

1112 Hollybrook Drive

Wayzata, MN

  • 4 Beds
  • 4 Baths
  • 3354 sq ft
  • $384,900

875 Lake Street N, Unit 316

Wayzata, MN

  • 1 Beds
  • 2 Baths
  • 1110 sq ft
  • $685,000

330 Pondridge Circle

Wayzata, MN

  • 3 Beds
  • 3 Baths
  • 1620 sq ft
  • $1,895

415 Waycliffe Drive S

Wayzata, MN

  • 3 Beds
  • 3 Baths
  • 3264 sq ft
  • $645,000

1045 Lake Street E

Wayzata, MN

  • 3 Beds
  • 2 Baths
  • 1894 sq ft
  • $525,000

190 Westwood Lane

Wayzata, MN

  • Beds
  • 0 Baths
  • 0 sq ft
  • $795,000

16451 Mcginty Road W

Wayzata, MN

  • 4 Beds
  • 4 Baths
  • 6186 sq ft
  • $2,350,000

358 Central Avenue S

Wayzata, MN

  • Beds
  • 6 Baths
  • 1322 sq ft
  • $1,800,000

338 Waycliffe Drive N

Wayzata, MN

  • 3 Beds
  • 3 Baths
  • 3265 sq ft
  • $925,000

502 Shoreline Drive

Wayzata, MN

  • 3 Beds
  • 3 Baths
  • 4039 sq ft
  • $785,000

215 Barry Avenue S, Unit 209

Wayzata, MN

  • 1 Beds
  • 1 Baths
  • 724 sq ft
  • $200,000

105 E. Lake Street, Unit 305

Wayzata, MN

  • 2 Beds
  • 2 Baths
  • 2220 sq ft
  • $1,215,000

675 Hillside Drive

Wayzata, MN

  • 4 Beds
  • 4 Baths
  • 5453 sq ft
  • $999,900

105 E. Lake Street, Unit 203

Wayzata, MN

  • 2 Beds
  • 3 Baths
  • 2480 sq ft
  • $1,447,000

105 E. Lake Street, Unit 202

Wayzata, MN

  • 2 Beds
  • 3 Baths
  • 2270 sq ft
  • $1,135,000

105 E. Lake Street, Unit 301

Wayzata, MN

  • 4 Beds
  • 3 Baths
  • 4160 sq ft
  • $2,399,000

190 Gleason Lake Road

Wayzata, MN

  • 4 Beds
  • 3 Baths
  • 3600 sq ft
  • $3,800

105 E. Lake Street, Unit 101

Wayzata, MN

  • 3 Beds
  • 3 Baths
  • 3000 sq ft
  • $1,390,000

398 Waycliffe Drive N

Wayzata, MN

  • 3 Beds
  • 4 Baths
  • 3638 sq ft
  • $835,000

972 E Shady Lane

Wayzata, MN

  • 5 Beds
  • 7 Baths
  • 7374 sq ft
  • $10,000

348 Waycliffe Drive N

Wayzata, MN

  • 3 Beds
  • 3 Baths
  • 3719 sq ft
  • $950,000

901 E Lake Street, Unit 202

Wayzata, MN

  • 2 Beds
  • 3 Baths
  • 1998 sq ft
  • $1,450,000

259 E Lake Street, Unit 304

Wayzata, MN

  • 2 Beds
  • 3 Baths
  • 3172 sq ft
  • $2,399,900

329 Broadway Avenue N

Wayzata, MN

  • 5 Beds
  • 5 Baths
  • 3272 sq ft
  • $999,900

875 Lake Street N, Unit 201

Wayzata, MN

  • 2 Beds
  • 3 Baths
  • 2370 sq ft
  • $1,395,000

365 Ferndale Road N

Wayzata, MN

  • 4 Beds
  • 3 Baths
  • 2050 sq ft
  • $2,499

1607 Holdridge Terrace

Wayzata, MN

  • Beds
  • 0 Baths
  • 0 sq ft
  • $400,000

816 Park Street E

Wayzata, MN

  • 3 Beds
  • 2 Baths
  • 1666 sq ft
  • $524,000

935 E Lake Street, Unit 404

Wayzata, MN

  • 2 Beds
  • 3 Baths
  • 5000 sq ft
  • $4,900,000

3 Bushaway Road

Wayzata, MN

  • Beds
  • 0 Baths
  • 0 sq ft
  • $695,000

2 Bushaway Road

Wayzata, MN

  • Beds
  • 0 Baths
  • 0 sq ft
  • $650,000

875 Lake Street N, Unit 408

Wayzata, MN

  • 3 Beds
  • 3 Baths
  • 2650 sq ft
  • $2,000,000

155 Wooddale Avenue

Wayzata, MN

  • 5 Beds
  • 4 Baths
  • 5354 sq ft
  • $949,800

240 Minnetonka Ave, Unit 102

Wayzata, MN

  • Beds
  • 0 Baths
  • 0 sq ft
  • $176,160

240 Minnetonka Ave, Unit 103

Wayzata, MN

  • Beds
  • 0 Baths
  • 0 sq ft
  • $262,560

534 Rice Street E

Wayzata, MN

  • 3 Beds
  • 4 Baths
  • 3776 sq ft
  • $1,740,000

530 Rice Street E

Wayzata, MN

  • 3 Beds
  • 4 Baths
  • 3601 sq ft
  • $1,700,000

214 Byrondale Avenue N

Wayzata, MN

  • 3 Beds
  • 3 Baths
  • 3619 sq ft
  • $885,000

399 Ridgeview Drive

Wayzata, MN

  • 4 Beds
  • 3 Baths
  • 3100 sq ft
  • $599,900