Dan Gustafson
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Wayzata Real Estate & Wayzata Homes for Sale | GUSTAFSON
Realtor Dan Gustafson lives/works in Wayzata, MN and provides unparalleled service to buyers & sellers at every price.

Advertising Campaign

Campaign Positioning

The 1998 Coldwell Banker Real Estate campaign continues our theme of Making Real Estate Real Easy;'” maintaining our positioning as the world’s most experienced, innovative, customer-focused national real estate company.

All 1998 advertising materials highlight the many convenient ways to work with us: A) Our listings are easily accessible through the Internet. B) Potential customers have access to any local office
through our national toll-free (888-S74-S0LD) number. C) Customers can stop in any of our 2600+ offices that are eager to serve clients all across the continent. In addition, we’re unveiling two brand-new 1S-second spots to introduce Personal Retriever'” and promote our Spring Open House Celebration.

Media Strategy

Our national media strategy focuses exclusively on network and cable television, with an especially strong TV presence from January to June-the key buying and selling season when consumers are considering a move. We also continue to “own” Sundays-the day people watch more television than any other day of the week. In addition, spots will also run in key Wednesday and Thursday timeslots to build momentum for our Sunday advertising blitz. Every TV spot features our national toll-free number (888-S74-S0LD) and the Internet address (www.coldwellbanker.com) of our newly rebuilt Web site, so motivated viewers can go directly to their phones and personal computers immediately!

Some of the popular programming that will feature Coldwell Banker Real Estate includes: NBC’s Sunday Today, Nightly News, Superbowl Pre-Game, Dateline Sunday, E.R., Men Behaving Badly, Sleepwalkers, The NBC Sunday Night Movie and more; ABC’s Good Morning America Sunday, Sunday World News, Pro Bowl, Spin City, Primetime Live, 20120, The Wonderful World of Disney, and more; CBS’s Sunday Morning News, Evening News, regular season NCAA basketball, Chicago Hope, 48 Hours, Touched By An Angel, 60 Minutes, and more; FOX’s X-Files, World’s Funniest Videos and FOX News Sunday. Cable stations featuring Coldwell Banker Real Estate include A&E, The Discovery Channel, CNNIHLN, ESPN, TBS, USA, HGTY, E yemark, The Family Channel and MSNBC.

Local Advertising

The support materials we provide bring imagery from our popular TV commercial “Moonwalk” to life in print advertising and postcards. An additional 4-color image ad positioning Coldwell Banker and its Sales Associates as leaders in real estate is also available, along with other local-use inset ads, radio scripts, billboards and display shells that continue to support our well-received theme of Making Real Estate Real Easy:M We encourage you to promote this positioning to help bolster our brand image and provide a consistent image both nationally and locally. The Coldwell Banker national television campaign can also be customized for local use (see below). Your localized ad materials can be used year-round to bring you leads and strengthen the Coldwell Banker message.

Local Television

Three television spots, including one 30-second spot and two IS-second spots, are available for you to use locally. (Running back-to-back IS-second spots has proven more effective than a single
30-second spot.) Each spot leaves S seconds at the end for you to add your local office address, phone number or Web site address. Storyboards for all TV spots will be provided in January. You must complete and forward a TVILocal Talent Reuse Form (page 3.25) before any commercial(s) is (are) released to you. This must be done for every television media buy. After the form has been
received by The Sawtooth Group, Multimedia Services will issue your office the appropriate tape(s). See your price list for available television spots and their costs.

Wayzata Listings

972 E Shady Lane

Wayzata, MN

  • 5 Beds
  • 7 Baths
  • 7374 sq ft
  • $3,495,000

875 Lake Street N, Unit 204

Wayzata, MN

  • 2 Beds
  • 3 Baths
  • 2190 sq ft
  • $1,350,000

875 Lake Street N, Unit 316

Wayzata, MN

  • 1 Beds
  • 2 Baths
  • 1110 sq ft
  • $725,000

460 Highcroft Road

Wayzata, MN

  • Beds
  • 0 Baths
  • 0 sq ft
  • $1,825,000

686 Ferndale Road W

Wayzata, MN

  • 4 Beds
  • 8 Baths
  • 7750 sq ft
  • $5,995,000

641 Harmony Circle

Wayzata, MN

  • Beds
  • 0 Baths
  • 0 sq ft
  • $295,000

875 Lake Street N, Unit 313

Wayzata, MN

  • 3 Beds
  • 3 Baths
  • 2254 sq ft
  • $1,299,000

114 Edgewood Court

Wayzata, MN

  • 3 Beds
  • 4 Baths
  • 2500 sq ft
  • $650,000

601 Bushaway Road

Wayzata, MN

  • 5 Beds
  • 8 Baths
  • 10016 sq ft
  • $7,500,000

215 Barry Avenue S, Unit 119

Wayzata, MN

  • 2 Beds
  • 2 Baths
  • 991 sq ft
  • $1,590

15011 Tammer Lane

Wayzata, MN

  • 6 Beds
  • 4 Baths
  • 4252 sq ft
  • $695,000

1052 Circle Drive E

Wayzata, MN

  • Beds
  • 0 Baths
  • 0 sq ft
  • $489,000

105 E Lake Street, Unit 107

Wayzata, MN

  • 2 Beds
  • 2 Baths
  • 1370 sq ft
  • $725,000

105 E Lake Street, Unit 305

Wayzata, MN

  • 2 Beds
  • 2 Baths
  • 2090 sq ft
  • $1,215,000

105 E Lake Street, Unit 102

Wayzata, MN

  • 2 Beds
  • 3 Baths
  • 2250 sq ft
  • $990,000

1124 Hollybrook Drive

Wayzata, MN

  • 4 Beds
  • 4 Baths
  • 3405 sq ft
  • $450,000

259 E Lake Street, Unit 208

Wayzata, MN

  • 1 Beds
  • 2 Baths
  • 1207 sq ft
  • $599,900

875 Lake Street, Unit 203

Wayzata, MN

  • 2 Beds
  • 3 Baths
  • 1880 sq ft
  • $1,195,000

955 Wayzata Boulevard W

Wayzata, MN

  • 5 Beds
  • 4 Baths
  • 3588 sq ft
  • $569,900

575 Waycliffe Drive N

Wayzata, MN

  • 3 Beds
  • 3 Baths
  • 3293 sq ft
  • $735,000

1239 La Salle Street

Wayzata, MN

  • 5 Beds
  • 5 Baths
  • 4393 sq ft
  • $1,475,000

184 Westwood Lane

Wayzata, MN

  • Beds
  • 0 Baths
  • 0 sq ft
  • $895,000

510 Locust Hills Drive

Wayzata, MN

  • 4 Beds
  • 4 Baths
  • 4095 sq ft
  • $1,950,000

370 Ferndale Road W

Wayzata, MN

  • 4 Beds
  • 6 Baths
  • 5516 sq ft
  • $3,799,000

105 E Lake Street, Unit 301

Wayzata, MN

  • 4 Beds
  • 3 Baths
  • 4000 sq ft
  • $2,399,000

430 Ferndale Road W

Wayzata, MN

  • 6 Beds
  • 15 Baths
  • 18649 sq ft
  • $9,449,000

115 Chicago Avenue S

Wayzata, MN

  • 3 Beds
  • 3 Baths
  • 2060 sq ft
  • $895,000

105 E Lake Street, Unit 108

Wayzata, MN

  • 2 Beds
  • 2 Baths
  • 1300 sq ft
  • $685,000

105 E Lake Street, Unit 101

Wayzata, MN

  • 3 Beds
  • 3 Baths
  • 3000 sq ft
  • $1,390,000

140 Highland Lane

Wayzata, MN

  • 5 Beds
  • 7 Baths
  • 6538 sq ft
  • $2,495,000

1101 La Salle Street

Wayzata, MN

  • Beds
  • 2 Baths
  • 3054 sq ft
  • $585,000

366 Waycliffe Circle N

Wayzata, MN

  • 3 Beds
  • 3 Baths
  • 3441 sq ft
  • $775,000

217 Byrondale Avenue

Wayzata, MN

  • 3 Beds
  • 3 Baths
  • 3700 sq ft
  • $895,000

1533 Hollybrook Road

Wayzata, MN

  • 3 Beds
  • 3 Baths
  • 2719 sq ft
  • $379,900

367 Ridgeview Drive

Wayzata, MN

  • Beds
  • 0 Baths
  • 0 sq ft
  • $279,000

1590 Locust Hills Circle

Wayzata, MN

  • 4 Beds
  • 6 Baths
  • 5044 sq ft
  • $2,995,000

346 Pondridge Circle

Wayzata, MN

  • 3 Beds
  • 3 Baths
  • 1696 sq ft
  • $325,000

1066 E Circle Drive

Wayzata, MN

  • 3 Beds
  • 2 Baths
  • 2918 sq ft
  • $624,900

901 Lake Street E, Unit 203

Wayzata, MN

  • 3 Beds
  • 3 Baths
  • 2911 sq ft
  • $2,060,000

264 Bushaway Road

Wayzata, MN

  • Beds
  • 0 Baths
  • 0 sq ft
  • $829,000