It’s easy to make sure you’re using the Coldwell Banker Corporate Identity to your best advantage:
- These are the basic components that make up the Coldwell Banker Corporate Identity: NATIONAL REALTY TRUST – The Coldwell Banker Mark, Residential Brokerage DBA, Disclaimer. AFFILIATE – The Coldwell Banker Mark, Affiliate DBA, Disclaimer.
- When advertising or communicating with the public, all components must always appear together. There are a few exceptions that are explored in the Identity Standards Manual, pages 35 and 43.
- Refer to the Identity Standards Manual located in Section 2.0 of your’ Ad Kit and/or Appendix A-2 in the Policies and Procedures Manual for complete information on the Corporate Mark.
- The Mark should be reproduced for external use in only Coldwell Banker Blue (100% PMS 286). For specific color requirements, please turn to page 6 of the Identity Standards Manual. If this is not possible, the entire Mark should be reproduced in black.
- All logo formats in this identity section must be used as they are shown. No logo may be less than 5/8 II wide.
To present a consistent and unified image for our company, we’ve provided guidelines to follow when using the Coldwell Banker name in body copy.
The Coldwell Banker name must be set in all caps or boldface when you do not use the complete corporate name: Coldwell Banker Real Estate Corporation.
The following examples demonstrate the correct use of our name in copy:
- Consumers turn to COLDWELL BANKER Real Estate to make buying or selling a home simple.
- Consumers turn to Coldwell Banker Real Estate to make buying or selling a home simple.
- Our impressive reputation makes COLDWELL BANKER the premier real estate company.
- Our impressive reputation makes Coldwell Banker the premier real estate company.
- The Coldwell Banker Real Estate Corporation has over 90 years of experience and expertise.
- Coldwell Banker Smith & Smith Realty has highly trained Sales Associates.
When referencing Coldwell Banker Online;” it must always appear in either all caps or bold, as demonstrated in the following example:
- COLDWELL BANKER ONLINE”’ lets you search for a home 24 hours a day.
- Coldwell Banker Online'” lets you search for a home 24 hours a day.